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A Climate for Creative Endeavours

In: The Handbook of Creativity & Innovation in Business

Author

Listed:
  • Cherylene Jager

    (University of Stellenbosch Executive Education)

  • Rouxelle Villiers

    (Auckland University of Technology)

Abstract

Organizations that are known to be innovative display specific characteristics. First and foremost, these Highly Innovative Organizations (HIOs) have a culture supportive of creativity and innovation. This chapter provides the context of the leadership actions required to establish determinants on an organizational level and an individual level that are supportive of creative endeavours, continual innovation, and viable invention. The notion that informs this chapter is that creativity precedes innovation and that innovation without creativity is sterile (or even just a waste of resources). All the elements are not required should an organization wish to become more creative and innovative. This chapter will explain how the current state of the determinants needs to be assessed, and which interventions need to be designed to either establish, or elevate these determinants, or how HIOs measure and navigate the identified issues.

Suggested Citation

  • Cherylene Jager & Rouxelle Villiers, 2022. "A Climate for Creative Endeavours," Springer Books, in: Rouxelle de Villiers (ed.), The Handbook of Creativity & Innovation in Business, chapter 0, pages 337-361, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2180-3_16
    DOI: 10.1007/978-981-19-2180-3_16
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