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Idea Testing & Selection

In: The Handbook of Creativity & Innovation in Business

Author

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  • Rouxelle Villiers

    (Auckland University of Technology)

Abstract

The main focus of this chapter is to discuss appropriate tools, and the various models and frameworks to use in determining which of the ideas generated during earlier creative thinking phases are worth short-listing. Additional tools, both qualitative and quantitative, to further investigate the resulting short list, are covered after sorting or clustering ideas. Shortlisted ideas are considered for in-depth analyses to find “winning ideas” worth pursuing, as they are viable or of strategic value to the organization. This chapter offers a brief overview of the available tools that can be used to sort and select the best ideas for invention and implementation.

Suggested Citation

  • Rouxelle Villiers, 2022. "Idea Testing & Selection," Springer Books, in: Rouxelle de Villiers (ed.), The Handbook of Creativity & Innovation in Business, chapter 0, pages 291-315, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2180-3_14
    DOI: 10.1007/978-981-19-2180-3_14
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