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Intention to Create Meaningful Outcomes: Tenders, Bids and Client Pitches

In: The Handbook of Creativity & Innovation in Business

Author

Listed:
  • Louise Luttig

    (Bid Consultant)

  • Rouxelle Villiers

    (Auckland University of Technology)

Abstract

Responding to a brief – a specific response structure – despite the rigor of compliance, has the opportunity for compelling content, focused on addressing the audience requirements in an engaging, informative and convincing way. The aim is to persuade, whether by visual appeal, content structure or clarity of message. Very often this requires a creative, agile work environment focused on targeted delivery within a short timeframe of weeks or sometimes months. The message needs to be highly adapted/tailored to the brief and strategy of the client – whether internal to the organization or an external client, the purpose is to compel the client to accept the pitch or tender and “close the deal”, making the offered solution their preferred choice.

Suggested Citation

  • Louise Luttig & Rouxelle Villiers, 2022. "Intention to Create Meaningful Outcomes: Tenders, Bids and Client Pitches," Springer Books, in: Rouxelle de Villiers (ed.), The Handbook of Creativity & Innovation in Business, chapter 0, pages 267-290, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2180-3_13
    DOI: 10.1007/978-981-19-2180-3_13
    as

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