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Elegance of Expression – Aesthetics, Genesis and Persuasion

In: The Handbook of Creativity & Innovation in Business

Author

Listed:
  • Rouxelle Villiers

    (Auckland University of Technology)

  • Louise Luttig

    (Bid Consultant)

Abstract

In this chapter we deal with the third and fourth indicators of creativity (after noveltyNovelty/new/unique and appropriateness/effectiveness), namely eleganceElegance of expressionExpressions and genesisGenesis. The final two pieces of the jigsaw to understand and assess creativity involve firstly a genii’s ability to persuade someone that the idea or creative product is valuable and has merit. Secondly, the idea’s value is increased, the lifespan extended and its impact on society broadened when the idea leads to further extension, expansion or related novel ideas that germinate from the roots of this new idea.

Suggested Citation

  • Rouxelle Villiers & Louise Luttig, 2022. "Elegance of Expression – Aesthetics, Genesis and Persuasion," Springer Books, in: Rouxelle de Villiers (ed.), The Handbook of Creativity & Innovation in Business, chapter 0, pages 243-265, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2180-3_12
    DOI: 10.1007/978-981-19-2180-3_12
    as

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