Digital Transformation of Enterprises and Post-Pandemic Sustainable Developmental Goals

Digitalization and sustainability are central issues in today’s world. Innovation in this area represents catalysts for the development of the circular economy. Digital technologies have the potential to streamline the operation of existing circular business models and thus significantly facilitate the emergence of new ones. The area that has been the subject of research includes tasks such as: product or resource awareness. Along with resources and products, another task is to harmonize the demand side and the supply side. The use of secondary materials or resources must be improved, also increase the longevity of products, and simplify the sharing of product portfolios and, of course, services. All this is taken to some extent as assistance in the process of closing the material cycle or cycles. Among the essential digital technologies that belong to the area of circular economy are Big Data, AI, which is considered one of the most important and best-used systems, for example, the use of so-called chatbots, detailed analysis of the customer and his feedback and is also characterized by to offer of personalization services, Blockchain, Cloud computing, especially in the fields of banks, these are cases of using a network of servers at a greater distance at lower, so optimal costs, 3D printing, but also online platforms. Digitalization can contribute in principle to the functioning of the circular economy and the improvement of resource use with the lowest possible impact on nature and the environment. This paper aims to conceptually define the enterprise digital transformation and sustainable goals after the end of the pandemic. It is also necessary to focus on the consumer perception of the research issue.