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An Iron Army for International Marketing

In: Huawei Wisdom

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  • Lan Tao

Abstract

The promulgation of Buy American Act by the United States and the Localization and Economic Rights Act of Zimbabwe has once again sounded an alarm for the “going abroad” of Chinese enterprises. After years of guidance, warning, training and practice by the government, enterprises and third-party consulting service companies, the risks of “going global” for Chinese enterprises have finally won full attention. However, the analysis reports of several consulting agencies pointed out that Chinese enterprises would put more emphasis on external factors, while the ability to prevent internal risks, especially the implementation of the internationalization strategy, is seriously insufficient.

Suggested Citation

  • Lan Tao, 2022. "An Iron Army for International Marketing," Springer Books, in: Huawei Wisdom, chapter 0, pages 105-144, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-1169-9_4
    DOI: 10.1007/978-981-19-1169-9_4
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