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Innovation in ASEAN Countries

In: Innovation in ASEAN

Author

Listed:
  • Vanessa Ratten

    (La Trobe University)

Abstract

ASEAN countries need to utilise innovative marketing and management techniques in order to remain competitive. To do this requires a consideration of the different types of innovation from product, process to service in order to encapsulate new business practices. The aim of this chapter is to discuss the role innovation plays in the success of ASEAN as a regional trading bloc. To do this, it emphasises collaboration but also competition amongst ASEAN countries in terms of their innovative capabilities. This enables more focus to be applied to the way innovation produces positive changes in the economic and business environment.

Suggested Citation

  • Vanessa Ratten, 2022. "Innovation in ASEAN Countries," Springer Books, in: Vanessa Ratten (ed.), Innovation in ASEAN, pages 1-8, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-0644-2_1
    DOI: 10.1007/978-981-19-0644-2_1
    as

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