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Emerging Trends

In: Ecommerce Reimagined

Author

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  • Sharon Gai

Abstract

This chapter will first begin to teach readers about the biggest trend that developed in China in the recent years, livestreaming. I will later touch on the emerging trends in China such as new retail, sheconomy and blind boxes. Perhaps what is most unique to China’s retail scene is the number of new innovations emerging in this space. The pace with which brands and competitors develop needs to be at the forefront of rising consumer demands. As each trend is mentioned, I will be providing more context on the cultural context of China to elucidate the sociological reasons why a trend as this has developed.

Suggested Citation

  • Sharon Gai, 2022. "Emerging Trends," Springer Books, in: Ecommerce Reimagined, chapter 0, pages 79-126, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-0003-7_3
    DOI: 10.1007/978-981-19-0003-7_3
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