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Setting the Scene

In: Ecommerce Reimagined

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  • Sharon Gai

Abstract

This chapter first begins the book as an overall primer for the reader to teach them about the digital ecosystem in China. Since there is no Google, Facebook, or Netflix, I will highlight, instead, the important equivalents. It will describe the creation of Alibaba, its evolution from the B2B, C2C and B2C businesses, diving deeper into the platform and the making of a Tmall store. It will also set the scene in terms of teaching the reader the other important internet players in China including apps owned by Tencent and Bytedance. Finally, it touches on the law that was recently passed in 2021 to break down the walled garden between apps, paving way to the interoperability of the internet ecosystem in China.

Suggested Citation

  • Sharon Gai, 2022. "Setting the Scene," Springer Books, in: Ecommerce Reimagined, chapter 0, pages 1-38, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-0003-7_1
    DOI: 10.1007/978-981-19-0003-7_1
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