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Product Complexity, Variety and Supply Chain Integration

In: Supply Chain Integration for Sustainable Advantages

Author

Listed:
  • Yongyi Shou

    (Zhejiang University)

  • Mingu Kang

    (Zhejiang University)

  • Young Won Park

    (Saitama University)

Abstract

The need for aligning products and processes has been emphasized in the operations strategy literature for a long time. Drawing on the product–process fit perspective, this study aims to examine the relationships between product-level characteristics (i.e., product complexity and product variety) and the three dimensions of supply chain integration (SCI) (i.e., internal, supplier and customer integration). Structural equation modeling is employed to test the proposed hypotheses using survey data. The results show that for high product complexity, firms tend to implement internal and supplier integration, while product complexity does not directly impact customer integration. Product variety is confirmed as being positively related to all three dimensions of SCI. This study contributes to the SCI literature by providing empirical evidence on the relationships between product complexity, variety, and SCI.

Suggested Citation

  • Yongyi Shou & Mingu Kang & Young Won Park, 2022. "Product Complexity, Variety and Supply Chain Integration," Springer Books, in: Supply Chain Integration for Sustainable Advantages, chapter 0, pages 31-48, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-9332-8_3
    DOI: 10.1007/978-981-16-9332-8_3
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