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Mediation, Motivations and Experiences of BTS Fandom in India

In: Korean Wave in South Asia

Author

Listed:
  • Jasdeep Kaur Chandi

    (University School of Mass Communication, Guru Gobind Singh Indraprastha University)

  • Kulveen Trehan

    (University School of Mass Communication, Guru Gobind Singh Indraprastha University)

Abstract

This chapter explores and examines the Indian fandom of the South Korean boy band BTS. It provides an insight into the shared experiences of Indian fans vis-à-vis the consumption of transcultural popular media based on the findings of focus groups with self-identified fans of BTS. The chapter analyzes the mediation of BTS fandom in India by investigating the initiation of BTS amongst their Indian fans and reviewing the role of digitization in the emergence of this particular Indian fandom. It provides insights into fans’ motivations vis-à-vis their preference of BTS over other parallel cultural elements and locates the fan experiences within the constructs of hierarchy of needs, media uses and gratification and the notion of ontological security in fan studies.

Suggested Citation

  • Jasdeep Kaur Chandi & Kulveen Trehan, 2022. "Mediation, Motivations and Experiences of BTS Fandom in India," Springer Books, in: Ratan Kumar Roy & Biswajit Das (ed.), Korean Wave in South Asia, chapter 0, pages 153-168, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-8710-5_7
    DOI: 10.1007/978-981-16-8710-5_7
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