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Urban Company Partners: A Status Swivel on the Cards?

In: Sustainability in the Gig Economy

Author

Listed:
  • Ginni Chawla

    (Indian Institute of Foreign Trade (IIFT))

  • Mahrane Hofaidhllaoui

    (ESSCA School of Management)

  • Harrshit M. Kansal

    (Indian Institute of Foreign Trade (IIFT))

  • Sagar Venkateshwar Nemani

    (Indian Institute of Foreign Trade (IIFT))

  • Padma Priya

    (Indian Institute of Foreign Trade (IIFT))

  • Nidhi Divyesh Shah

    (Indian Institute of Foreign Trade (IIFT))

  • Sonali Jindal

    (Indian Institute of Foreign Trade (IIFT))

Abstract

The world is witnessing a rise in the game-changing service-based platforms; hence, a research-based case study on Urban Company (UC), the fastest-growing Indian start-up, has been developed using secondary sources of information. UC provides a platform for different services ranging from plumbing, electrical, cleaning to yoga, etc., and acts as a mobile marketplace. The company maintains a record of its service providers (also known as partners) and presents the list of such providers to the customers on its mobile app. This case study explores the different HR practices of the company for its full-time employees versus partners to highlight the differences in benefits available to the UC’s contract workers vis-à-vis permanent workers; also, the case discusses why and how the company might assign the status of a full-time employee to its partners. The study suggests that for sustaining its competitive position in the long run UC needs to maintain a balance between providing excellence in service and receiving continuous support of a trusted pool of professionals through providing “employee status” to its partners.

Suggested Citation

  • Ginni Chawla & Mahrane Hofaidhllaoui & Harrshit M. Kansal & Sagar Venkateshwar Nemani & Padma Priya & Nidhi Divyesh Shah & Sonali Jindal, 2022. "Urban Company Partners: A Status Swivel on the Cards?," Springer Books, in: Ashish Gupta & Tavishi Tewary & Badri Narayanan Gopalakrishnan (ed.), Sustainability in the Gig Economy, pages 81-98, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-8406-7_6
    DOI: 10.1007/978-981-16-8406-7_6
    as

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