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The Future of the Gig Professionals: A Study Considering Gen Y, Gen C, and Gen Alpha

In: Sustainability in the Gig Economy

Author

Listed:
  • M. Anand Shankar Raja

    (CHRIST (Deemed To Be University))

  • A. V. Akshay Kumar

    (Jain College)

  • Neha Makkar

    (Institute of Innovation in Technology and Management)

  • Senthil Kumar

    (Presidency University)

  • S. Bhargav Varma

    (Meghanad Desai Academy of Economics
    Ottoman’s Turkish Restaurant)

Abstract

This article aims to analyze the reasons behind the gig economy’s growth considering the present and future. From few empirical pieces of evidence, it is clear that the gig economy took shape after the 2008 great economic recession, where unemployment rose in leaps and bounds along with voluntary job leaving. In recent times, the COVID-19 pandemic is one of the primary reasons for the forced rise of the gig economy. Strategically and practically speaking, from the economic point of view, the gig economy is dominated by Gen Y and Gen C and will be dominated by Gen Alpha soon. However, there are very fragile differences between Gen Y, C, and Gen Alpha; all three generations are lashed together in the name of “tech-savvy” and “flexibility-seekers”. Thus, this article justifies the influence of technology generations and the rise of the gig economy. There is less research work exclusively on Gen Y, C, and Alpha. Still, regarding the gig economy in light of the great economic recession and COVID-19, this new work highlights originality. Future researchers working on Gen Alpha and Gen C can explore the role of digital technologies in changing routine life and its impact on their personal life and career life. Technology has been a significant reason for the sprung-in gig jobs. However, it can also have adverse outcomes, which has scope to be explored. Thus, this research may be a catalyst for future research works in similar lines.

Suggested Citation

  • M. Anand Shankar Raja & A. V. Akshay Kumar & Neha Makkar & Senthil Kumar & S. Bhargav Varma, 2022. "The Future of the Gig Professionals: A Study Considering Gen Y, Gen C, and Gen Alpha," Springer Books, in: Ashish Gupta & Tavishi Tewary & Badri Narayanan Gopalakrishnan (ed.), Sustainability in the Gig Economy, pages 305-324, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-8406-7_23
    DOI: 10.1007/978-981-16-8406-7_23
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