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How Do Social Media Literacy, Psychological Capital and Work Engagement Influence the Employee Morale of the Hospitality and Tourism Industry?

In: Technology Application in Tourism Fairs, Festivals and Events in Asia

Author

Listed:
  • Fatema Johara

    (Bangladesh Army International University of Science & Technology)

  • Munshi Muhammad Abdul Kader Jilani

    (Bangladesh Institute of Governance and Management (BIGM), Affiliated to the University of Dhaka)

  • Md. Aftab Uddin

    (University of Chittagong)

Abstract

This study aims to assess the employee morale (EM) in the hospitality and tourism industry through social media literacy (SML), psychological capital (PsC), and work engagement (WE). The study followed the deductive reasoning approach to examine the hypothesized associations. The structural equation modeling via SmartPLS3 was used to analyse the cross-sectional data which were collected through the convenience sampling method. Results showed that SML and PsC positively influenced WE, and WE predicted EM. WE partially mediates the influence of SML and PsC on EM. The moderating effect of age showed that young adults’ social media literacy on WE significantly differs from old adults. However, no significant age difference between young and old is observed between PsC and WE. The study intends to develop a better comprehension of practitioners’ insights of SML, PsC that may influence employees’ WE and morale who have been working in hospitality and tourism industries. The strengths and limitations of the study are also documented for policymakers, academics, and future researchers.

Suggested Citation

  • Fatema Johara & Munshi Muhammad Abdul Kader Jilani & Md. Aftab Uddin, 2022. "How Do Social Media Literacy, Psychological Capital and Work Engagement Influence the Employee Morale of the Hospitality and Tourism Industry?," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism Fairs, Festivals and Events in Asia, chapter 0, pages 79-96, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-8070-0_5
    DOI: 10.1007/978-981-16-8070-0_5
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