Tourism Philanthropy: The Role of Tourism Fair, Festival and Event Stakeholders

Of course, tourism fairs, festivals, and events may be a nuisance for surrounding communities, from traffic congestion and parking issues to possible increased noise — for every positive influence, there is likely to be something that harms local life! However, event organizers, particularly the larger ones, are aware of this and are working to rectify it by giving back to the local communities through charitable donations and works. Tourism philanthropy is an act of helping people and conserving nature based on strong caring. Tourism fairs, festivals, and events stakeholders play a crucial role in building a sustainable relationship among society, culture, economy, and the natural environment that brings a smile to the community people. This paper draws on responsible tourism to “do good” by giving something back to people and place through philanthropic works. According to the focus group research method, this exploratory study is based on selected respondents’ interviews to set strategies for co-creating a tourism philanthropy program through their knowledge and experiences. There are some specific motivational tools encourage the people to engage in philanthropy program throughout the positive global citizenship that can be initiated from the very beginning of our life cycle based on moral and environmental education. This study adopts a multi-stakeholder engagement approach. It elaborates on the role of tourism fairs, festivals, and events stakeholders for global prosperity to ensure community and natural wellbeing through contribution, commitment, and consciousness.