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Exploring the Role of Technology Application in Tourism Events, Festivals and Fairs in the United Arab Emirates: Strategies in the Post Pandemic Period

In: Technology Application in Tourism Fairs, Festivals and Events in Asia

Author

Listed:
  • Syed Far Abid Hossain

    (IUBAT-International University of Business Agriculture and Technology)

  • Faiza Tanaz Ahsan

    (North South University)

  • Armana Hakim Nadi

    (IUBAT-International University of Business Agriculture and Technology)

  • Musanna Ahmed

    (IUBAT-International University of Business Agriculture and Technology)

  • Hafsa Neyamah

    (IUBAT-International University of Business Agriculture and Technology)

Abstract

This chapter aims to explore the role of technology application in tourism events, festivals, and fairs in the The United Arab Emirates (UAE) during the post-pandemic period of COVID-19. The chapter specifically focuses on various technical Apps based on the latest technology that may affect tourism events, festivals, and fairs. Existing literature lacks the ubiquitous role of technology Apps in sustainable tourism development in collaboration with tourism festivals, events, and fairs. The study identifies how tourists are affected by technology application, revealing in particular an increased tourism development and how tourists are continually enthralled by and attracted to tourism festivals, events, and fairs due to the advancement of the latest technology application in tourism. In this chapter, the perspective of the UAE is brought into the discussion. The chapter reveals that technology application in tourism festivals, events, and fairs can ensure sustainable tourism development in the UAE, especially in the post-pandemic period of COVID-19.

Suggested Citation

  • Syed Far Abid Hossain & Faiza Tanaz Ahsan & Armana Hakim Nadi & Musanna Ahmed & Hafsa Neyamah, 2022. "Exploring the Role of Technology Application in Tourism Events, Festivals and Fairs in the United Arab Emirates: Strategies in the Post Pandemic Period," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism Fairs, Festivals and Events in Asia, chapter 0, pages 313-330, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-8070-0_19
    DOI: 10.1007/978-981-16-8070-0_19
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