Transmogrifying Tourism Events in Industry 4.0: An Analysis from Industry and Tourist Perspectives

Festival tourism has now become a popular form of tourism products all over the world. Many countries organize different forms of festivals to attract tourists from other countries, ultimately facilitating the exchange of culture between or among the participating countries. Although Festivals are organized to experience physical, the revolutionary impact of technology on the tourism industry has compelled the organizer to think about the organizing process differently. This chapter addresses how technology reshapes festival tourism. In the same token, Big Data principles can be applied to the Internet of Things (IoT) sensor, which helps in festival management by easily tracked information through real-time Big Data analytics. The findings of this study will contribute to the festival tourism literature by addressing how tourism industries are changing their business models and how tourists are experiencing new technology in festivals. The chapter ushers that industry 4.0 hyper technology facilitates the event festival organizer to organize quality events and services and add value to the customer experience in many ways such as authentic information, easiness in event booking, updated knowledge, factors etc.