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Customer Service—Listen to What They Say

In: Global Competitiveness

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  • William Philip Wall

    (Stamford International University)

Abstract

Chapter eight of this book details the relevance of customer service in running businesses. This is part of the feedback that enables businesses to refocus and review operations by listening to what their customers have to say about their interactions with the brand. Businesses that neglect this very important message usually have short life spans because rivals take advantage of some of these feedbacks as part of opposition research. The chapter runs through some of the important components of feedback mechanism including the process of active listening, how to listen to customers feedback, and ways of improving customer experience based on the feedbacks received. Businesses are enjoined to keep the channels of communication open as feedback is an ongoing process that continues as long as the business operations are ongoing.

Suggested Citation

  • William Philip Wall, 2022. "Customer Service—Listen to What They Say," Springer Books, in: Global Competitiveness, chapter 0, pages 67-71, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-7755-7_8
    DOI: 10.1007/978-981-16-7755-7_8
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