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A Fundamental Dilemma: Efficiency Versus Creativity

In: The Efficiency and Creativity of Product Development

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  • Fumihiko Ikuine

    (Chuo Graduate School of Strategic Management)

Abstract

For modern companies, both efficiency and creativity are essential. When employees perform without wastage, they deliver products and services at lower costs and shorter times, providing a competitive advantage in cost and time to market. In contrast, if employees exercise creativity, they can offer products and services that differ from other companies. As a result, companies can differentiate products and attract more customers.

Suggested Citation

  • Fumihiko Ikuine, 2022. "A Fundamental Dilemma: Efficiency Versus Creativity," Springer Books, in: The Efficiency and Creativity of Product Development, chapter 0, pages 1-22, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-7743-4_1
    DOI: 10.1007/978-981-16-7743-4_1
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