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Food Marketing in a Planetary Emergency

In: Food in a Planetary Emergency

Author

Listed:
  • Dora Marinova

    (Curtin University)

  • Diana Bogueva

    (The University of Sydney)

Abstract

Our relationship with the marketing of food occurs spontaneously, often unconsciously and although we think we have control, the choices we make are not happening in a vacuum. The chapter examines the role of food marketing highlighting the need for a change towards facilitating a sustainability transition. It elaborates on what food marketing should be delivering to the consumer in responding to the planetary emergency from a social and individual perspective. Food marketing should be supporting ethical and sustainable products with transparency about the food production process while aiming at achieving population health and wellness.

Suggested Citation

  • Dora Marinova & Diana Bogueva, 2022. "Food Marketing in a Planetary Emergency," Springer Books, in: Food in a Planetary Emergency, chapter 0, pages 153-169, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-7707-6_8
    DOI: 10.1007/978-981-16-7707-6_8
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    Cited by:

    1. Diana Bogueva & David Julian McClements, 2023. "Safety and Nutritional Risks Associated with Plant-Based Meat Alternatives," Sustainability, MDPI, vol. 15(19), pages 1-28, September.

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