IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-7099-2_10.html
   My bibliography  Save this book chapter

Analysing Users’ Engagement with eSports Team: Does Covid-19 Matter?

In: HR Analytics and Digital HR Practices

Author

Listed:
  • Francesca Di Virgilio

    (Department of Economics - University of Molise)

  • Mohammad Soliman

    (University of Technology and Applied Sciences
    Faculty of Tourism & Hotels, Fayoum University)

  • Muhammad Anwar ul Haq

    (University of Gujrat)

  • Sara Fantini

    (Department of Economics - University of Molise)

Abstract

This study sought to clarify how the COVID-19 pandemic affected users’ engagement with eSports. Using Nvivo, a qualitative approach was followed to conduct content and sentiment analyzes for the data collected from August 2019 to March 2020 concerning the Instagram profile of an Italian eSports team. The findings indicated that the engagement level and user sentiment trend were significantly influenced by the COVID-19. Additionally, six moods state were emerged and categorized to reflect the manner in which followers engaged with the team by posting comments. This chapter adds to knowledge on eSports considering the global crises including the COVID-19 pandemic. It also presents an overview of social media analytics for managers and e-marketers who look for using the practice for social media intelligence through transforming social media data and content into valuable knowledge and insights.

Suggested Citation

  • Francesca Di Virgilio & Mohammad Soliman & Muhammad Anwar ul Haq & Sara Fantini, 2022. "Analysing Users’ Engagement with eSports Team: Does Covid-19 Matter?," Springer Books, in: Subhra R Mondal & Francesca Di Virgilio & Subhankar Das (ed.), HR Analytics and Digital HR Practices, chapter 0, pages 243-271, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-7099-2_10
    DOI: 10.1007/978-981-16-7099-2_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-7099-2_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.