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Two Useful Models from Neuroleadership

In: Neuroscience for Organizational Communication

Author

Listed:
  • Laura McHale

    (Conduit Consultants Limited)

Abstract

This chapter introduces two models from the neuroscience of leadership (or neuroleadership) that are especially useful for communicators. The SCARF™ modelStatus, Certainty, Autonomy, Relatedness, and Fairness (SCARF™) model reveals the primary threat and reward triggers in the brain, and the SCOAP modelSelf-esteem, Control, Orientation, Attachment, and Pleasure (SCOAP) model looks more holistically at human needs. The chapter also includes examples of how each may be applied to organizational communication. Lastly, we explore some of the potential pitfalls of neuroleadership approaches.

Suggested Citation

  • Laura McHale, 2022. "Two Useful Models from Neuroleadership," Springer Books, in: Neuroscience for Organizational Communication, chapter 0, pages 55-64, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-7037-4_6
    DOI: 10.1007/978-981-16-7037-4_6
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