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Marketing Activities of Indian Pharmaceutical Companies

In: Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry

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  • Mithun Nandy

    (Hegde & Hegde Pharmaceutica LLP)

Abstract

Marketing always starts with the customer and ends with the customer as they are the valuable assets for any country, and all marketers are very much inclined to deal with them. Marketing is basically a set of business activities by which the goods and products flow of from the manufacturer to the customer (end user), in the light of pharmaceutical marketing, medicines flow from factory to pharmacy.

Suggested Citation

  • Mithun Nandy, 2022. "Marketing Activities of Indian Pharmaceutical Companies," Springer Books, in: Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry, chapter 0, pages 49-73, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-6921-7_3
    DOI: 10.1007/978-981-16-6921-7_3
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