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Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Users

In: Sharing Behavior of Brand Crisis Information on Social Media

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  • Changzheng Yang

    (Ocean University of China)

Abstract

In Chap. 3 , by analyzing the fluctuation features of brand crisis information sharing behavior of Weibo users, it’s founded that users’ information behavior fluctuation exhibits autocorrelation, trend, periodical and cluster features, which are caused by various internal and external factors. In order to understand the specific factors influencing the fluctuation of user behavior, scholars have conducted research from different perspectives.

Suggested Citation

  • Changzheng Yang, 2022. "Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Users," Springer Books, in: Sharing Behavior of Brand Crisis Information on Social Media, chapter 0, pages 119-153, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-6667-4_4
    DOI: 10.1007/978-981-16-6667-4_4
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    Cited by:

    1. Steven Chen, 2023. "A counterinsurgent (COIN) framework to defend against consumer activists," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 275-301, July.

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