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Fluctuation Features of Brand Crisis Information Sharing by Weibo Users

In: Sharing Behavior of Brand Crisis Information on Social Media

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  • Changzheng Yang

    (Ocean University of China)

Abstract

In recent years, with the rapid development and wide application of Weibo/microblog, the number of Weibo users is increasing. Weibo is exerting great impact on the social media market, whose soaring is known as a “micro-revolution” in the Internet era with a far-reaching significance. Celebrities, influencers, and the general grassroots are actively moving from traditional media, forums, communities, podcasts to microblogging information platforms.

Suggested Citation

  • Changzheng Yang, 2022. "Fluctuation Features of Brand Crisis Information Sharing by Weibo Users," Springer Books, in: Sharing Behavior of Brand Crisis Information on Social Media, chapter 0, pages 47-118, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-6667-4_3
    DOI: 10.1007/978-981-16-6667-4_3
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    Cited by:

    1. Steven Chen, 2023. "A counterinsurgent (COIN) framework to defend against consumer activists," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 275-301, July.

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