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An Opportunity Unlike Ever Before

In: The Post-Pandemic Business Playbook

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  • Ofer Mintz

    (University of Technology Sydney)

Abstract

COVID-19 created a shift in the customer and economic-based reality unlike anything most of us have experienced. Customers have changed from routinized pre-pandemic shopping behaviors to frequently purchasing from new brands and suppliers. This has transformed the customer behavior and purchasing habits most businesses rely upon. For businesses, this has created an unprecedented opportunity to gain a new set of customers, enter new markets, and attain growth. This chapter provides an overview for why firms need to employ customer-centric growth strategies to capitalize on this unprecedented opportunity.

Suggested Citation

  • Ofer Mintz, 2021. "An Opportunity Unlike Ever Before," Springer Books, in: The Post-Pandemic Business Playbook, chapter 0, pages 67-77, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5868-6_6
    DOI: 10.1007/978-981-16-5868-6_6
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