IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-5461-9_9.html
   My bibliography  Save this book chapter

Digital Trends in Asian Hotel Industry

In: Technology Application in Tourism in Asia

Author

Listed:
  • Narentheren Kaliappen

    (School of International Studies, College of Law, Government, and International Studies, Universiti Utara Malaysia (UUM))

  • Azizul Hassan

    (Tourism Consultants Network, The Tourism Society)

Abstract

In 2020, almost all sectors including hospitality were affected in some way by new waves of digital innovation. In order to satisfy the changing demands of customers in the digital age, hotels must go through digital transformation to remain ahead of both traditional rivals and market disruptors in a rapidly changing competitive climate. This requires hotels to have the best approach to technology, creativity, data-focused and customer-centric service, backed by appropriate working culture. Several digital trends (Artificial intelligence, Mobile technologies, Chatbots, Robots, Digital kiosks, Blockchain, Internet of Things, and Virtual reality, and Augmented reality) in hotel industry are discussed together with real-life applications in line with their respective operations. The practical implications and future research suggestions are also presented. This will be helpful to develop smart hotels to ensure post-pandemic survivability and sustainability. This chapter will also assist the hotels’ top management in making decisions and policies regarding the usage of digital tools in hotel operation. This chapter also includes real examples from Asian hotels.

Suggested Citation

  • Narentheren Kaliappen & Azizul Hassan, 2022. "Digital Trends in Asian Hotel Industry," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 147-163, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_9
    DOI: 10.1007/978-981-16-5461-9_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-5461-9_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.