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The Role of Mobile Applications in Jordanian Hospitality Operations, Businesses and Service Perception

In: Technology Application in Tourism in Asia

Author

Listed:
  • Ahmad R. Albattat

    (Management and Science University)

  • Jeong Chun Phuoc

    (Management and Science University)

Abstract

Technology, social media, and online platforms are cornerstone to the welfare and the development of countries. This paper presents mobile applications as an indispensable marketing tool for the promotion, marketing and sales of hospitality operations and sustainability of businesses. On the base of Jordanian hospitality, this study addresses how the popularity of mobile applications has enhanced the customer’s quality of life their perception of quality service by offering user friendly platforms and step by step guide to identify and meet the needs of customers thereby shifting more and customers to online platforms to satisfy their needs and increase the potential income for a business. The study also addresses the downsides to the use of mobile applications and ethical barriers of the use of mobile applications identified by customers. It presents the strong influence of social media on purchasing decisions making also, on customer’s value perception. Different mobile applications are explored from both business and customers’ point of views.

Suggested Citation

  • Ahmad R. Albattat & Jeong Chun Phuoc, 2022. "The Role of Mobile Applications in Jordanian Hospitality Operations, Businesses and Service Perception," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 127-145, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_8
    DOI: 10.1007/978-981-16-5461-9_8
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