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Technology Application in Tourism in Asia

In: Technology Application in Tourism in Asia

Author

Listed:
  • Md. Ruhul Amin Mollah

    (Gold Coast Campus
    Jagannath University)

  • Emmanuel Sebata

    (Beijing Sport University
    Kyambogo University)

Abstract

The significance of the application of technology to tourism has been long confessed because it is one of the strategic forces of competitiveness in the global tourism. Recently, tourism destinations are in a tight race to launch new technologies that can efficiently and effectively advance services towards the satisfaction of touristic needs. The COVID-19 pandemic has made the adoption of technology essential rather than ancillary means of rendering many touristic services. Furthermore, the rapid growth of Asian tourism industry has accelerated the adoption of modern technologies including virtual reality, artificial reality, artificial intelligence, and so on in scenic spots, accommodation, transportation, catering and major sporting and non-sporting events. At present, several Asian destinations have built a strong technology base for providing ‘untact’ services. Research on technology adoption in tourism from western context has significantly increased in the past decade. However, there is a limited knowledge in tourism technology scholarship regarding the use of technologies in Asian tourism. This chapter provides a theoretical and conceptual analysis of technology adoption in Asian tourism. In particular, this chapter presents a critical review on how technology adoption is progressing the opportunities, and the prospects of its use in Asian tourism industry. This conceptualization is significant to better understand the status and progression of Asian tourism industry with respect to the application of various technologies.

Suggested Citation

  • Md. Ruhul Amin Mollah & Emmanuel Sebata, 2022. "Technology Application in Tourism in Asia," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 37-51, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_2
    DOI: 10.1007/978-981-16-5461-9_2
    as

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