IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-5461-9_19.html
   My bibliography  Save this book chapter

Ubiquitous Role of Technology Based Social Media Application in the Vietnamese Tourism Industry

In: Technology Application in Tourism in Asia

Author

Listed:
  • Hasanuzzaman Tushar

    (IUBAT-International University of Business Agriculture and Technology
    National Institute of Development Administration
    Xi’an Jiatong University)

  • Syed Far Abid Hossain

    (IUBAT-International University of Business Agriculture and Technology)

  • Bui Nhat Vuong

    (Vietnam Aviation Academy
    Shaanxi Normal University)

  • A. K. M. Mohsin

    (Xi’an Jiatong University
    Vietnam Aviation Academy
    Shaanxi Normal University)

  • Mohammad Abu Horaira

    (IUBAT-International University of Business Agriculture and Technology
    IUBAT-International University of Business, Agriculture and Technology)

Abstract

The recent years have evidenced the immense popularity of social media through a technological advancement that has fundamentally introduced a new paradigm in the tourism business globally. The study focuses on the role of social media technology in the tourism sector in Vietnam. The paper mainly outlines and explains an extensive overview of the role of social media in the Vietnamese tourism industry from two perspectives: travellers or consumers (demand side) and marketers or service providers (supply side). The research then presents trust and acceptance of social media technology in the Vietnamese tourism sector. The study views that social media technology-enhanced smart tourism can make the Vietnamese tourism industry more attractive among travellers. Different challenges and issues of using social media in the tourism industry have been addressed in the paper. In addition, the future of tourism in Vietnam with the integration of technology and its implication has been outlined at the end of the chapter.

Suggested Citation

  • Hasanuzzaman Tushar & Syed Far Abid Hossain & Bui Nhat Vuong & A. K. M. Mohsin & Mohammad Abu Horaira, 2022. "Ubiquitous Role of Technology Based Social Media Application in the Vietnamese Tourism Industry," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 311-325, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_19
    DOI: 10.1007/978-981-16-5461-9_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-5461-9_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.