IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-5461-9_18.html
   My bibliography  Save this book chapter

Sentiment Analysis and Its Applications in Assessing Visit Preferences Pre and Post COVID-19: An Indonesian Perspective

In: Technology Application in Tourism in Asia

Author

Listed:
  • Putu Diah Sastri Pitanatri

    (School of Postgraduate of Tourism Studies, Universitas Gadjah Mada)

  • Muhammad Apriandito Arya Saputra

    (School of Business and Management, Bandung Institute of Technology)

  • I Gde Pitana

    (Faculty of Tourism, Udayana University)

Abstract

Social media has shown to affect tourist activity and spending. However, research related to travel intentions from a large-scale perspective has remained very limited in Indonesia. This research presents an empirical case study using the text mining process on Indonesian domestic tourists’ travel intentions to fill in the missing gap. Text classification was used to categorize whether a tweet includes travel intentions or not by concentrating on tourism-related tweet data from Twitter before and after the COVID-19 pandemic. The process of entity recognition was also used to classify the entities in the Tweet. This study showed that the Indonesian intention to travel was 13.08 percent higher than before the pandemic of COVID-19. Moreover, it was also found that interest in adventure activities increased by 581.25 percent and honeymoon trips by 175 percent. Surprisingly, 92 percent of short-stay intentions concluded in this research. However, Indonesian tourists who want to take a long tour are rising by 215.18 percent. This study’s findings also show Indonesian tourists’ choice to fly to many destinations, such as Bali, the Riau Islands, and Bandung. A more successful Indonesian tourism promotion strategy is expected to develop as a result of this research. Referring to the study findings, it appears that the current model of promotion is relatively distinct from the existing one. The promotional activities that emphasize and focus on 1) sustainable growth, 2) improved productivity, 3) investment innovation and digital transformation, 4) morals, culture, and social responsibility, and 5) technological cooperation has become increasingly important to be incorporated in various programs by The Ministry of Tourism of Indonesia.

Suggested Citation

  • Putu Diah Sastri Pitanatri & Muhammad Apriandito Arya Saputra & I Gde Pitana, 2022. "Sentiment Analysis and Its Applications in Assessing Visit Preferences Pre and Post COVID-19: An Indonesian Perspective," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 295-309, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_18
    DOI: 10.1007/978-981-16-5461-9_18
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-5461-9_18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.