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The Mobiquitous Role of M-tourism Application in Driving Sustainable Tourism Sector in Thailand

In: Technology Application in Tourism in Asia

Author

Listed:
  • Hasanuzzaman Tushar

    (IUBAT-International University of Business Agriculture and Technology
    National Institute of Development Administration)

  • Md Abdus Salam

    (St. Theresa International College)

  • Rubaba Nawrin

    (St. Theresa International College)

  • Saima Rahman

    (IUBAT-International University of Business Agriculture and Technology)

Abstract

The unprecedented growth of technological breakthroughs in the field of tourism is making a huge impact on the development and sustainability of the industry. The study focuses on the role of Information and Communication Technology (ICT) in general and mobile based tourism related application (m-tourism) in particular to develop sustainable tourism sector in Thailand. The paper outlines and presents a comprehensive overview of the usages mobile based application in tourism industry from the viewpoints of both consumer (demand side) and service provider (supply side). The research then discusses the acceptance, costs, and affordability of m-tourism applications in the context of Thailand. The study views that m-tourism applications enable a consumer to search information, book or purchase, and evaluate, and service provider to operate and manage businesses in Thailand and globally anytime from anywhere in more flexible, ubiquity, adoptable, and attractive way. In addition, there are few challenges in m-tourism applications that have been addressed at the end of the chapter.

Suggested Citation

  • Hasanuzzaman Tushar & Md Abdus Salam & Rubaba Nawrin & Saima Rahman, 2022. "The Mobiquitous Role of M-tourism Application in Driving Sustainable Tourism Sector in Thailand," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 267-281, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_16
    DOI: 10.1007/978-981-16-5461-9_16
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