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Hospitality Curriculum Reform with the Integration of Big Data Technology for Bachelor Program in China Mainland and Taiwan: Exploration of the Stakeholders’ Perspectives

In: Technology Application in Tourism in Asia

Author

Listed:
  • Yuanyuan Zong

    (Wuhan Business University
    National Chiayi University)

  • You-Yu Dai

    (Shandong Jiaotong University)

  • Bingwang Xue

    (Wuhan Business University)

Abstract

Big data technology has expedited the curriculum reform for hospitality undergraduates in 4-year bachelor program since it brings innovations to the daily operation in hotel industry. This paper conducts a deep interview on four types of experts from the mainland of China and Taiwan with aims to primitively understand how big data technology is applied on and integrated into the hospitality curriculum reform. The competence positioning, input resources and the scope of course applied with big data are included in the dimensions of curriculum reform. Relevant categories and items reflect the stakeholders’ views from four types of experts. Theoretical and practical suggestions are thus offered to provide reference for big data course building in hospitality curriculum.

Suggested Citation

  • Yuanyuan Zong & You-Yu Dai & Bingwang Xue, 2022. "Hospitality Curriculum Reform with the Integration of Big Data Technology for Bachelor Program in China Mainland and Taiwan: Exploration of the Stakeholders’ Perspectives," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 201-217, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_12
    DOI: 10.1007/978-981-16-5461-9_12
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