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Technology Application in the Iranian Tourism Industry

In: Technology Application in Tourism in Asia

Author

Listed:
  • Shirzad Mansouri

    (International College, Rajamangala University of Technology)

Abstract

The current century is distinguished with the great eye-catching role of technology and technology applications in different industries. Its role has been significantly efficient and effective in the tourism industry and its development is particularly significant in developing countries and in emerging markets (Shabani & Hassan, 2017). Today technology is known as a base and integrative part for development and strategic planning in the sustainable development of tourism and hospitality. This is due to the unconditional reality that tourism has faced in mobile computing and communication, new products design, smart organization design and innovative tourism products, types and ways of tourism promotion and marketing to help both people and their governments to consider a great share of contribution that technology can make to such sustainable development in this Industry. Iran – a country with wide diversity in climate, land, culture, languages, architecture, ethnic and historical features, as well as human capital – has high potential in tourism attractions and significant international ranking in terms of heritage sites, climate diversity and price competitiveness. The mentioned high potentials in tourism and hospitality couldn’t flourish without technology. This chapter presents a review and an explanation of Iranian developments in technology and its inevitable impact on Iranian tourism sustainable development and its contribution to Iranian economic, social and environmental developments. Further, it introduces certain issues and challenges that lay ahead of such developments, plus technological innovations that can bring more hope for Iran’s future role in world tourism development.

Suggested Citation

  • Shirzad Mansouri, 2022. "Technology Application in the Iranian Tourism Industry," Springer Books, in: Azizul Hassan (ed.), Technology Application in Tourism in Asia, chapter 0, pages 183-200, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5461-9_11
    DOI: 10.1007/978-981-16-5461-9_11
    as

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