IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-5415-2_20.html
   My bibliography  Save this book chapter

The Great Reset: Hospitality Redefined

In: Tourist Health, Safety and Wellbeing in the New Normal

Author

Listed:
  • Marianna Sigala

    (University of Piraeus)

Abstract

COVID-19 has been a transformational stressor and accelerator for hospitality. The crisis has also magnified the existence and impact of pre-existing challenges and issues (e.g., technology evolution and climate change) and intensified the need for urgent industry action. This chapter identifies and discusses the major changes taking place in hospitality by clustering them into the following categories: the hospitality offerings; the safety, cleanliness and hygiene protocols; the servicescape design; employees management; and brand communication and marketing. The chapter also analyses both the immediate and long-term implications of these changes for the industry, with the purpose to start a debate and inspire research directed to the re-imagination and the re-setting of the hospitality industry. Overall, COVID-19 imposed changes affect the core DNA of hospitality by resetting our understandings and practices of the essence of hospitality. The chapter concludes by discussing how the crisis directs all hospitality stakeholders to rethink and re-imagine their business and social practices, which in turn reform hospitality in the next normal.

Suggested Citation

  • Marianna Sigala, 2021. "The Great Reset: Hospitality Redefined," Springer Books, in: Jeff Wilks & Donna Pendergast & Peter A. Leggat & Damian Morgan (ed.), Tourist Health, Safety and Wellbeing in the New Normal, pages 489-508, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5415-2_20
    DOI: 10.1007/978-981-16-5415-2_20
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-5415-2_20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.