Best Practice Method of Dealing with Reputational Crises

Resituating the company on a stakeholder map and replacing the focus to be on the crisis itself, rather than just the company permits all actors to work together towards a commonly shared goal; ending the reputational crisis, and preventing future crisis events. Once we move the focus to solving the crisis, we can be more effective and sincere when using apologia. We can also be more precise in determining how the stakeholders were affected without the distraction of blame, as the focus moves to resolution and prevention. In other words, we can more precisely determine what the cause was, instead of focussing on who caused it. We can then also move onto making reparations and developing preventative strategies as the focus has shifted from blame to working with stakeholders to prevent future crises. This chapter includes practical guides and a ten step crisis resolution strategy all which serve to show the improvements that can be made as a result of resituating stakeholders. This chapter is completed with notations regarding possible challenges resultant of this strategy.