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Crisis Communication and Management Challenges

In: Reputational Crises Unspun

Author

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  • Tom Schermer

Abstract

Despite reputational crises being a highly visible problem in society through making up a significant part of everyday news media coverage, solutions to reputational crises and prevention strategies are mostly incomplete. Reputational crises and post crisis reviews are studied by industry and academia with the objective of solving and preventing crises. Yet authors of popularly used and cited reputational crisis theory, and meta-studies alike, regularly conclude that extant theories are insufficient for dealing with every type of reputational crisis. This chapter reviews the more common obstacles and problematic strategies in reputational crisis theory and strategy, finding the common thread of these is the company centric approach to solving reputational crises often limits effective crisis resolution and prevention. The ethos of solving reputational crises for the sake of benefiting of the company experiencing the crisis is often a direct affront to crisis stakeholder’s wellbeing and preventing future crises. Crisis communication research and practice seems to be more about defending a position rather than rather than seeking to understand what was considered wrong with that position, and then working together to fix the problem and prevent similar future events.

Suggested Citation

  • Tom Schermer, 2021. "Crisis Communication and Management Challenges," Springer Books, in: Reputational Crises Unspun, chapter 0, pages 81-87, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5130-4_5
    DOI: 10.1007/978-981-16-5130-4_5
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