Research on the Competitive Mechanism Between Long-Term Rental Apartment and Traditional House Rental from the Perspective of Game Theory

After our country has repeatedly issued favorable policies on housing rental, long-term rental apartments have emerged at the current development of sharing economy. Long-term rental apartments have so many advantages traditional housing rental does not have that it is favored by the young generation. Although the permeability of long-term rental apartments is still relatively low compared with traditional house rental in the market, to a certain extent, the former affects the interests of the latter. The industry is increasingly divided. The emergence of “oligopoly” with strong comprehensive strength has become a new trend in the industry. Therefore, the emergence and development of long-term rental apartments will occupy the traditional housing rental market share. Based on the comparative analysis of their business models and rental prices, this paper establishes the dynamic game model of both in the long rent real estate market and the return equilibrium solution of the game is obtained by inverse induction. In this theory, this paper puts forward the competitive strategy of long-term rental apartments in the future real estate storage quantity market to make an effective balance between the steady operation of leasing and scale expansion.