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The Core Challenge of CSR in Entrepreneurial Ventures

In: Corporate Social Responsibility and Entrepreneurship for Sustainability

Author

Listed:
  • Young Won Park

    (Saitama University
    University of Tokyo)

  • Ye Jin Park

    (INSEAD)

Abstract

Every firm’s CSR problem boils down to legitimacy. To address the legitimacy challenge, we provide two guiding questions: (i) What CSR initiative is most aligned with the company’s business model?; (ii) How can the firm communicate its CSR philosophy to gain legitimacy from internal and external stakeholders? The legitimacy challenge of CSR implementation can be addressed using a two-pronged approach. Talent principle—the founding idea of the business should also be the idea that fuels the CSR program. Thermometer principle—entrepreneurs need to be equipped with analytical tools that allow them to assess the current business climate, predict future trends, and conduct experiments to test whether predictions match reality.

Suggested Citation

  • Young Won Park & Ye Jin Park, 2021. "The Core Challenge of CSR in Entrepreneurial Ventures," Springer Books, in: Corporate Social Responsibility and Entrepreneurship for Sustainability, chapter 0, pages 1-9, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-3460-4_1
    DOI: 10.1007/978-981-16-3460-4_1
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