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Determinants of Trust, Security, Privacy and Risk Factors in Embracing Online Banking

In: Financial Inclusion in Emerging Markets

Author

Listed:
  • M. Krishna Murthy

    (Higher College of Technology, University of Technology and Applied Sciences)

  • S. Varalakshmi

    (Muscat College)

Abstract

Online banking is nerve center of a nation which helps to achieve the objectives of a country. Banks provide E-banking services to the customer through telephone lines and computer channels. Banking activities have shifted to new paradigm with the demand in various services in the banking industry with the urge of globalization. The evolution of online banking activities in the industry has attained new heights with the competitive environment. It is the need of the hour that technology is fundamental requirement for everyone in financial sector. A survey has been conducted to find the determinants of trust, security, privacy and risk factors in adoption of online banking services around Muscat City. A pilot study was conducted to verify the reliability and validity of the questions included in the research instrument, to ensure the scale development of the questions and to ensure internal consistency. PLS-SEM v 3.0 has been used to evaluate the conceptual model and to test the speculated hypothesis on the determinants of trust, security, privacy and risk factors in adoption of online banking services. The study concluded that customer’s trust factors and risk factors while using online banking services have significant positive relationship in adoption of online banking services and at the same time privacy factors and security factors have insignificant relationship with weak and negative impact in adoption of online banking services.

Suggested Citation

  • M. Krishna Murthy & S. Varalakshmi, 2021. "Determinants of Trust, Security, Privacy and Risk Factors in Embracing Online Banking," Springer Books, in: Ananda S. & Dharmendra Singh (ed.), Financial Inclusion in Emerging Markets, pages 197-215, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2652-4_10
    DOI: 10.1007/978-981-16-2652-4_10
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