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Corporate Social Responsibility Informing Crisis Management for Stakeholder Satisfaction: From Survival Mode to Survivability in a Pandemic

In: The Future of Companies in the Face of a New Reality

Author

Listed:
  • Andrée Marie López-Fernández

    (Universidad Panamericana Escuela de Ciencias y Económicas y Empresariales)

Abstract

The second quarter of 2020 is ending, and the covid-19 pandemic is ongoing. The intricacies of this crisis are unprecedented; yet, it would be challenging to find a time in history when the human race has not been confronted with crisis and catastrophic consequences. Most individuals and organizations, surviving a crisis, are infused with collateral effects of trauma, but survive. The question is why are organizations ceasing to exist, or unable to transition to survivability? It is plausible that a different approach to crisis management is needed to face the current challenges. The general objective of this study is to analyze the implications of engaging in corporate social responsibility to inform crisis management and maintain stakeholder satisfaction. A conceptual model is discussed to describe how effective socially responsible crisis management enables firms to transition from survival mode to survivability.

Suggested Citation

  • Andrée Marie López-Fernández, 2021. "Corporate Social Responsibility Informing Crisis Management for Stakeholder Satisfaction: From Survival Mode to Survivability in a Pandemic," Springer Books, in: Griselda Dávila-Aragón & Salvador Rivas-Aceves (ed.), The Future of Companies in the Face of a New Reality, pages 169-183, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2613-5_9
    DOI: 10.1007/978-981-16-2613-5_9
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    More about this item

    Keywords

    Corporate social responsibility; Crisis management; Stakeholders; Survival mode; Survivability;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management

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