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Artificial Intelligence & Blockchain: The Path to Generate Value for Companies After the COVID-19 Pandemic

In: The Future of Companies in the Face of a New Reality

Author

Listed:
  • Michael Shane Reilly Marulanda

    (Tecnológico de Monterrey, Campus Santa Fe)

  • Pablo López Sarabia

    (Tecnológico de Monterrey, Campus Santa Fe)

Abstract

Technologies of the fourth industrial revolution, such as Blockchain and Artificial Intelligence, have gradually been adopted by all companies that are including ESG criteria. The financial sector has taken the lead in these two technologies, but the challenge generated by the COVID-19 pandemic forced many companies in other sectors to innovate rapidly in order to avoid bankruptcy. The new models in which companies will compete for market share (using the AI algorithms to extract value from data), will improve forecasts and strategies to create value for customers with more personalized products. Finally, DLT Blockchain technology will enhance product traceability and the development of new business models based on trust and decentralization.

Suggested Citation

  • Michael Shane Reilly Marulanda & Pablo López Sarabia, 2021. "Artificial Intelligence & Blockchain: The Path to Generate Value for Companies After the COVID-19 Pandemic," Springer Books, in: Griselda Dávila-Aragón & Salvador Rivas-Aceves (ed.), The Future of Companies in the Face of a New Reality, pages 185-201, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2613-5_10
    DOI: 10.1007/978-981-16-2613-5_10
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    More about this item

    Keywords

    Artificial intelligence (AI); Blockchain (DLT); COVID-19 pandemic; Digital economy;
    All these keywords.

    JEL classification:

    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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