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Critical Success Factors of Adopting Servitization Strategy

In: Service Excellence for Sustainability

Author

Listed:
  • Anas Hasbullah

    (Universiti Utara Malaysia)

  • Norani Nordin

    (Universiti Utara Malaysia)

Abstract

Currently, the industry focuses on technology and innovation to increase the capabilities and relevance to markets. However, there is an important strategy that needs attention, especially in the manufacturing sector, to improve the company’s performance. “Servitization” is a strategy to add value proposition to a product through service offerings. This chapter explores the concept of servitization strategy and identifies important factors to adopt the strategy. The concept of product and service is explained in this chapter, and the evolution of research related to this topic. Six critical success factors of servitization identify as the outcome of this study.

Suggested Citation

  • Anas Hasbullah & Norani Nordin, 2021. "Critical Success Factors of Adopting Servitization Strategy," Springer Books, in: Nur Fazidah Elias & Ruzzakiah Jenal & Hazilah Mohd Amin & Hazura Mohamed & Siti Aishah Hanawi (ed.), Service Excellence for Sustainability, chapter 0, pages 77-91, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2579-4_7
    DOI: 10.1007/978-981-16-2579-4_7
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