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Service Sustainability Paradigm as a Basis for Transformative Service Society

In: Service Excellence for Sustainability

Author

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  • Kunio Shirahada

    (Japan Advanced Institute of Science and Technology (JAIST))

Abstract

This chapter reviews the progress of service research to date and points out that the current research paradigm of service studies is based on “the new institutional co-creation paradigm”. This current research paradigm should be modified to understand the future service economy and society which will be developed in the context of wellbeing, sustainability, and digitalization. Based on this background, this chapter proposes the concept of service capital as a meta capital to keep and improve accessibility to sustainability-related capitals such as environmental, economic, social one and so on. In addition, three additional perspectives necessary for the next-generation serviceService research paradigm are also discussed; (i) the explanatory framework which maintains the diversity in the institution and the effect of digitization, (ii) understanding the other rationality standards of co-creation, and (iii) research framework for the involvement of actors in a natural ecosystem.

Suggested Citation

  • Kunio Shirahada, 2021. "Service Sustainability Paradigm as a Basis for Transformative Service Society," Springer Books, in: Nur Fazidah Elias & Ruzzakiah Jenal & Hazilah Mohd Amin & Hazura Mohamed & Siti Aishah Hanawi (ed.), Service Excellence for Sustainability, chapter 0, pages 29-35, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2579-4_3
    DOI: 10.1007/978-981-16-2579-4_3
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