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Facing Overtourism: Social Media to Advise Tourists to Visit Unexplored Destinations

In: Overtourism, Technology Solutions and Decimated Destinations

Author

Listed:
  • Anukrati Sharma

    (University of Kota)

  • Venkata Rao Yedla

    (Pondicherry Central University)

Abstract

The purpose of this chapter is to find the status of different tourism destinations in terms of their carrying capacity in receiving tourists. A sort of imbalance leads to congestion, and it affects the destination and its local community adversely. While the famous destinations across the world are overcrowded, neither the Government nor the private players and media are looking for unexplored tourist destinations and allied activities. The research study was conducted in September 2019 during the visit to Sri Lanka by the two authors of this chapter, who belongs to India. The case study method of research was chosen to develop this chapter. For the same, the researchers surveyed through the questionnaire with residents and tourists of both the countries India and Sri Lanka. Thus, the generated primary data was analyzed and presented in this chapter. One of the primary reasons for using the term overtourism in a negative sense is that neither the host community nor the guest visited is happy with the overtourism on the destination. Tourism is a service industry, an industry by the people and the people for the prosperity of a place with a balanced ecosytem. But it is unfortunate that because of tourism promotion beyond its boundaries, both peace, prosperity, and public welfare are missing today. The consumption and mishandling of natural resources by the tourists are so high that there is nothing left for the residents. The situation is gradually heading towards a movement against the further advancement of tourism. The chapter attempts to find the answer to the question ‘how to come out from overtourism by exploring the unexplored destinations in India and Sri Lanka, what is the awareness level of tourists about the tourist destination, and what role social media is playing in increasing overtourism? The chapter also gives details about the unexplored destinations and the overcrowded tourist destinations of both countries. More respondents from India were unaware of the tourist destinations of Sri Lanka.

Suggested Citation

  • Anukrati Sharma & Venkata Rao Yedla, 2021. "Facing Overtourism: Social Media to Advise Tourists to Visit Unexplored Destinations," Springer Books, in: Azizul Hassan & Anukrati Sharma (ed.), Overtourism, Technology Solutions and Decimated Destinations, chapter 0, pages 33-45, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2474-2_3
    DOI: 10.1007/978-981-16-2474-2_3
    as

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