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Impact of Tourism Accommodation Sector Awareness on Responsible Tourism in Destination Development: A Case Study of Hambantota District

In: Overtourism, Technology Solutions and Decimated Destinations

Author

Listed:
  • D. A. C. Suranga Silva

    (University of Colombo)

  • Mubarak Kaldeen

    (South Eastern University of Sri Lanka)

  • Chinthana Duminduhewa

    (University of Colombo)

Abstract

The main objective of this study was to analyze the tourism accommodation sector in the Hambantota district awareness of responsible tourism and its benefits, to understand the difficulties and challenges faced by businesses in this sector to adopt responsible tourism practices, and to identify the non-financial and financial benefits derived by these businesses on account of responsible tourism. For the purpose of analyzing the research problem, a total of 32 tourism accommodation institutions from the Hambantota were selected for the study. The main data collection instrument employed in the study was a semi-structured questionnaire. Simple statistical methods such as mean, median, and percentages have been used to analyze the quantitative data obtained from the survey, whilst thematic analysis has been used to analyze the qualitative data obtained from the questionnaire. Findings from the study indicate that all businesses in the tourism accommodation sector of the Hambantota district are aware of the concept of responsible tourism. In terms of businesses in the sector awareness of the benefits associated with responsible tourism, 93.7% of the businesses were aware of the financial benefits, 75% were aware of the social benefits, whilst all businesses in this sector were aware of the environmental benefits associated with this concept. In terms of challenges faced in implementing responsible tourism practices, findings from the study revealed that 43.8% of the businesses in this sector faced challenges and difficulties in implementing responsible tourism practices. Key challenges faced in this regard were lack of capital to implement these practices, limited support from guests for these practices, and lack of support from policymakers and local authorities in this regard. In terms of financial and non-financial profits derived by businesses in the tourism accommodation industry on account of responsible tourism practices, findings from the data analysis revealed that only 37.5% of the businesses had derived financial benefits, whilst only 43.8% of the businesses have derived non-financial benefits.

Suggested Citation

  • D. A. C. Suranga Silva & Mubarak Kaldeen & Chinthana Duminduhewa, 2021. "Impact of Tourism Accommodation Sector Awareness on Responsible Tourism in Destination Development: A Case Study of Hambantota District," Springer Books, in: Azizul Hassan & Anukrati Sharma (ed.), Overtourism, Technology Solutions and Decimated Destinations, chapter 0, pages 243-257, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2474-2_16
    DOI: 10.1007/978-981-16-2474-2_16
    as

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