IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-2434-6_8.html
   My bibliography  Save this book chapter

Role of Social Networking Sites on Shaping Students’ Attitude Towards Ecotourism: A Study on University Students of Bangladesh

In: Technology Application in the Tourism and Hospitality Industry of Bangladesh

Author

Listed:
  • H. M. Kamrul Hassan

    (University of Chittagong)

Abstract

The purpose of this paper is to aim to identify the antecedents of attitudes and intention towards ecotourism while using social networking sites (SNSs). In the tourism industry, the importance of social networking is proliferating. However, very few studies have researched the predictors of attitude towards ecotourism in context of SNSs. This study was conducted by extending the Technology Acceptance Model (TAM) and applying it to a broad sample of university students of Bangladesh. Data were primarily collected from a survey of university students from public universities in Chattogram, the business capital of Bangladesh. Students were preliminarily selected, focusing on different profiles such as male/female, age, education level, user experience of SNSs, knowledge about ecotourism and commonly used SNSs types. SPSS and SmartPLS 2.0 software were used to analyze and test hypotheses. After applying bootstrapping technique, the authors observed that perceived trustworthiness have a robust positive effect on attitude towards ecotourism, followed by perceived ease of use and social influence. This study serves as a contribution towards the better understanding of the factors that may influence attitudes towards ecotourism. It can contribute to future research related to ecotourism.

Suggested Citation

  • H. M. Kamrul Hassan, 2021. "Role of Social Networking Sites on Shaping Students’ Attitude Towards Ecotourism: A Study on University Students of Bangladesh," Springer Books, in: Azizul Hassan (ed.), Technology Application in the Tourism and Hospitality Industry of Bangladesh, chapter 0, pages 127-145, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2434-6_8
    DOI: 10.1007/978-981-16-2434-6_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-2434-6_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.