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Technology Application in Agri-tourism

In: Technology Application in the Tourism and Hospitality Industry of Bangladesh

Author

Listed:
  • Sadia Afrin Ananya

    (Bangabandhu Sheikh Mujibur Rahman Science and Technology University)

Abstract

Agri-tourism is a form of tourism that is rapidly gaining popularity in so many countries by providing producers an immense opportunity to generate more income and an approach for direct marketing to customers. Since Bangladesh is an agricultural country with fertile land and 70% people of this country are dependent on agriculture, it has huge potential for agriculture based tourism. Agri-tourism can be a tool where selling point and comparative advantage can lie for the tourism industry in Bangladesh as it is one of the three revenue generating sectors (industry, agriculture, service). More than half of the population is engaged in agriculture, specifically in the rural area and the businesses find it difficult to market themselves to the potential visitors due to the absence of adaptation with advanced technology. The chapter deals to ascertain its current use of technology and future aptitude in agri-tourism business of Bangladesh and substantiate why agricultural attractions need a key to technology (devices, software’s, android apps, etc.) for tourists so that they would be able to discover new destinations, plan their vacations, learn about food production and farming as well as for the farmers regarding modern agricultural operations.

Suggested Citation

  • Sadia Afrin Ananya, 2021. "Technology Application in Agri-tourism," Springer Books, in: Azizul Hassan (ed.), Technology Application in the Tourism and Hospitality Industry of Bangladesh, chapter 0, pages 113-126, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2434-6_7
    DOI: 10.1007/978-981-16-2434-6_7
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