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Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Challenges and Suggestions

In: Technology Application in the Tourism and Hospitality Industry of Bangladesh

Author

Listed:
  • Md. Ashikur Rahman Avi

    (Pabna University of Science and Technology)

  • Sazu Sardar

    (University of Rajshahi)

Abstract

Application of Innovative Technologies (ITs) in the tourism and hospitality industry means using digital and innovative devices in completing multiple functions of the industry. Notwithstanding the excellent progress made in technological innovation, it is still in the early stage in the tourism and hospitality industry of Bangladesh. As a pioneering study in this area, this chapter aims at identifying the challenges and issues that are faced by the tourism and hospitality industry associated institutions in applying ITs in their business operation. In doing so, this qualitative study utilizes an in-depth interview technique in securing opinions from the tourism and hospitality stakeholders. The chapter finds some challenges as: (i) willingness and support from top management; (ii) inadequate governmental support; (iii) poor service quality of the Internet Service Providers (ISP)/ poor speed of the Internet; (iv) high cost of installation; (v) high price of hardware and software; (vi) high maintenance cost; and (vii) lack of technical knowledge both of the employees and clients. The suggestions outlined in this chapter are formulated based on the principle of successful tourism and hospitality business operation through the application of ITs, which will help the tourism and hospitality industry practitioners and policymakers in formulating policies and business strategies. Thus, this study can contribute to improve the present condition of IT application in tourism and hospitality industry of a developing country like Bangladesh.

Suggested Citation

  • Md. Ashikur Rahman Avi & Sazu Sardar, 2021. "Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Challenges and Suggestions," Springer Books, in: Azizul Hassan (ed.), Technology Application in the Tourism and Hospitality Industry of Bangladesh, chapter 0, pages 369-379, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2434-6_22
    DOI: 10.1007/978-981-16-2434-6_22
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    Cited by:

    1. Md. Ashikur Rahman Avi & Mohammed Mosaraf Hossain & Dr. Md. Amirul Islam, 2022. "Tourism and Hospitality industry during the COVID-19 Pandemic: Impact analysis and some recovery strategies for Bangladesh," International Journal of Science and Business, IJSAB International, vol. 14(1), pages 40-49.
    2. Hsiao-Hsien Lin & I-Cheng Hsu & Tzu-Yun Lin & Le-Ming Tung & Ying Ling, 2022. "After the Epidemic, Is the Smart Traffic Management System a Key Factor in Creating a Green Leisure and Tourism Environment in the Move towards Sustainable Urban Development?," Sustainability, MDPI, vol. 14(7), pages 1-22, March.

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