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Social Media Platforms in Tourism: Advantages and Potential Challenges in Bangladesh

In: Technology Application in the Tourism and Hospitality Industry of Bangladesh

Author

Listed:
  • Sanjoy Kumar Roy

    (Noakhali Science and Technology University)

  • Bapon Chandra Kuri

    (Bangabandhu Sheikh Mujibur Rahman Science and Technology University)

  • Sadia Afrin Ananya

    (Bangabandhu Sheikh Mujibur Rahman Science and Technology University)

  • Azizul Hassan

    (The Tourism Society)

Abstract

Social media evolves as such an influential platform for the travel loving people to mold the dream for their future travel decisions. The ability of the Internet to bring people under one umbrella leaving the border limitations is proved. Also, the development of regional networking infrastructure keeps people stay touched around the world. The common phenomena which are responsible for travel motivators to the future tourists involves sharing opinions about destinations, providing photos and sometimes their reviews after traveling different places. Bangladesh has experienced an expansion in domestic tourism in the recent years and it has become possible because of partial benefit from the digitalization programs across the country. These programs help future travelers to avail necessary information about their travel arrangements. The tourism industry has also been working on the promotion of their respective services through the online mediums to reach their target markets. This chapter discusses the available social media platforms, their usages in tourism followed by their effectiveness, advantages, and potential challenges in the specific context of Bangladesh.

Suggested Citation

  • Sanjoy Kumar Roy & Bapon Chandra Kuri & Sadia Afrin Ananya & Azizul Hassan, 2021. "Social Media Platforms in Tourism: Advantages and Potential Challenges in Bangladesh," Springer Books, in: Azizul Hassan (ed.), Technology Application in the Tourism and Hospitality Industry of Bangladesh, chapter 0, pages 259-279, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2434-6_16
    DOI: 10.1007/978-981-16-2434-6_16
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